Technology Apple Watch sales plunge 90%

tom_mai78101

tom_mai78101

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Sales of the new Apple Watch have plunged by 90% since the opening week, according to a new market-research report.

Apple AAPL, +0.09% has been selling fewer than 20,000 watches a day in the U.S. since the initial surge in April, and on some days fewer than 10,000, according to data from Palo Alto, Calif.-based Slice Intelligence.

That is a sharp decline from the week of the April 10 launch, when Apple sold about 1.5 million watches, or an average of about 200,000 a day, Slice estimates.

Furthermore, two-thirds of the watches sold so far have been the lower-profit “Sport” version, whose price starts at $349, according to Slice, rather than the costlier and more advanced models that start at $549.

In an ambitious bid for the luxury market, Apple also unveiled a gold “Edition” model priced at $10,000 or more. So far, fewer than 2,000 of them have been sold in the U.S., Slice contends.

www.marketwatch.com

Apple Watch sales plunge 90%

Sales are far below expectations only three months after hitting shelves, writes Brett Arends.
www.marketwatch.com www.marketwatch.com
 
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K

KMilz

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This was one of their worst ideas. Haven't they noticed how people under forty have stopped wearing watches for the most part? It's because they have a fucking clock in their pocket already. On their computer. Who the fuck wants a crappier computer that they have to wear on their wrist when they already have a decent computer that just slips into their pocket? Dumb, dumb bastards.
 
Accname

Accname

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Because apple is copying every move that asian companies are doing. Some asian company produced the first crappy smartphones => apple produces its own smartphones.
Some company produces the first smart watches => apple produces smart watches.

This is their business model. Do what others do but put our logo on it.
 
jonas

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10.000 * 2.000 = 200.000.000 still quite impressive considering the fact that this is an insanely overpriced luxury item
 
thewrongvine

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I like wearing watches, but a traditional watch, as at this point it's more just a fashion accessory.
But still, I find it handy (ha ha) to have a watch. Literally saves me 2 seconds so I don't have to pull my phone out, especially in places sometimes when I'm too lazy to pull out my phone. Yes.
 
Varine

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I use it at work all the time. But only for one thing, I can literally think of no other uses I would have for a watch.
 
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