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IBM sent me a bottle of BBQ sauce designed by Watson, so I ate it. My job is weird sometimes.
Yes, it’s THE Watson. The same computer that decimated Ken Jennings in Jeopardy has taken on an even greater challenge--what IBM calls cognitive computing, or put more simply, creativity. And what better arena to test creativity than the kitchen? After all, computers are good at math or whatever, but they can’t invent the next cronut or conceptualize the snack chip that will become a taco shell. They can’t stick a toilet plunger in a melted pile of brown birthday fondant like those bakers on reality TV--right?
Not so long ago, IBM shared Watson’s cooking methodology and first public recipe with Co.Design. Shortly thereafter, they opened a food truck at SXSW. And they also sent a lucky few journalists a beautiful bottle of Bengali Butternut BBQ Sauce, a golden, algorithmic elixir born from the silicon mind of Watson himself.
When I unwrapped the brightly colored box and found the bottle inside, I immediately flipped to the back label. Most BBQ sauces start with ingredients like vinegar, tomatoes, or even water, but IBM’s stands out from the get go. Ingredient one: White wine. Ingredient two: Butternut squash.
Read more here. (Fast Company)
Yes, it’s THE Watson. The same computer that decimated Ken Jennings in Jeopardy has taken on an even greater challenge--what IBM calls cognitive computing, or put more simply, creativity. And what better arena to test creativity than the kitchen? After all, computers are good at math or whatever, but they can’t invent the next cronut or conceptualize the snack chip that will become a taco shell. They can’t stick a toilet plunger in a melted pile of brown birthday fondant like those bakers on reality TV--right?
Not so long ago, IBM shared Watson’s cooking methodology and first public recipe with Co.Design. Shortly thereafter, they opened a food truck at SXSW. And they also sent a lucky few journalists a beautiful bottle of Bengali Butternut BBQ Sauce, a golden, algorithmic elixir born from the silicon mind of Watson himself.
When I unwrapped the brightly colored box and found the bottle inside, I immediately flipped to the back label. Most BBQ sauces start with ingredients like vinegar, tomatoes, or even water, but IBM’s stands out from the get go. Ingredient one: White wine. Ingredient two: Butternut squash.
Read more here. (Fast Company)
