News Junk food cravings are triggered by the mere thought of being low class

tom_mai78101

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It’s well established that people with low economic status are the hardest hit by the current obesity pandemic, as well as related health problems such as diabetes. Poor healthcare, stress, unhealthy lifestyles, and a cornucopia of cheap junk food are all thought to play a role. But a new study suggests there’s a subconscious component, too.

When researchers merely prompted study volunteers to consider themselves low-class, they were more likely to prefer, choose, and eat larger amounts of food, as well as higher-calorie foods. The findings, published in the Proceedings of the National Academy of Sciences, echo what’s been seen in a variety of animals—from birds and rodents to nonhuman primates. Thus, the authors speculate that the mental glitch may be an evolutionary holdover intended to boost survival by compensating for a lack of social and material resources.

More important for humans, the findings suggest that we may not be able to tackle obesity by just improving access to healthier foods and promoting exercise.

For the study, psychology researchers at Nanyang Technological University in Singapore recruited nearly 500 healthy participants for a series of four experiments. In the first, the team had 101 participants complete a task in which they were shown a ladder with ten rungs and told to select which rung they were on relative to either a wealthy, well-educated, powerful person or a poor, uneducated, unimportant person. Participants were randomly assigned to the two comparisons. In keeping with past studies, they ranked their social status lower in the former scenario and higher in the latter.

 
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