- Reaction score
- 1,676
Skim through the technology news feeds, and it is likely that two names will dominate: Apple and Google.
Granted, both companies have new products, but the endless media attention and praise they attract is a reminder of how much has changed.
Twenty years ago, Microsoft was tech's dominant force, Apple was on the decline and Google hadn't even been founded.
Now, it is the Seattle's firm's products that often struggle to register in the public consciousness.
The fact that Microsoft is increasingly focused on business customers, rather than the more closely-followed consumer market, only adds to the challenge.
Microsoft's success has been closely - perhaps too closely - tied to that of the personal computer itself.
Granted, both companies have new products, but the endless media attention and praise they attract is a reminder of how much has changed.
Twenty years ago, Microsoft was tech's dominant force, Apple was on the decline and Google hadn't even been founded.
Now, it is the Seattle's firm's products that often struggle to register in the public consciousness.
The fact that Microsoft is increasingly focused on business customers, rather than the more closely-followed consumer market, only adds to the challenge.
Microsoft's success has been closely - perhaps too closely - tied to that of the personal computer itself.
Microsoft: Satya Nadella steers Windows giant to recovery
Microsoft's new chief executive Satya Nadella gets off to a strong start, but challenges lie ahead for the Windows giant.
www.bbc.com
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