Report Most Millennials Pay For Streaming Services & Use Pirate Streams If Content Isn't Legally Available

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For any of the entrenched entertainment players seated comfortably in their lofty offices, quite used to counting stacks of money and calling it a profession, they likely already know this fearful mantra: the millennials are coming. Millennials, and even more so the generations younger than them, are driving changes in the entertainment industry. These younger consumers are largely responsible for the cord-cutting trend winding its way through the cable industry, not to mention being the force behind ever-expanding streaming options for everything from movies to television shows and live sports. These are the customers of the future. Customers that will outlive a public that became used to having bloated cable television packages filled with channels and content fit to be ignored.

And those customers are both great customers for streaming services and they are customers perfectly happy to get the streaming they want if legitimate methods for it aren't available. A recent survey conducted specifically with millennials finds that more than half of them regularly use pirate streaming sites to watch movies or shows, but would prefer to use legitimate streaming sites had they been available.

This is one of the main conclusions of a new survey conducted by Launchleap. The data come from a survey among millennials between 18 and 35, and zooms in on pirate streaming preferences in this age group. The results show that more than half of the respondents, a whopping 53%, admit to having used illegal services to stream movies or TV-shows over the past month. Legal streaming services remain on top with 70%, but interest in more traditional platforms such as TV, DVDs or Blu-Ray is clearly lagging behind. The respondents don’t appear to be particularly bothered by their habit. Only 7% of the people questioned say they feel guilty when they watch a pirated movie, the remaining 93% experience no guilt.

New Survey: Most Millennials Both Pay For Streaming Services And Use Pirate Streams When Content Isn't Legally Available

For any of the entrenched entertainment players seated comfortably in their lofty offices, quite used to counting stacks of money and calling it a profession, they likely already know this fearful …

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