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Atari announced that the company was going through some big changes back in April when it named a new CEO and essentially split the entire company into two distinct companies, the Atari Gaming and Atari Blockchain divisions. Now, that decision is coming to a head on the gaming front, as Atari CEO Wade J. Rosen revealed the decision to refocus on premium game development.
This move means that Atari, which previously moved away from working on larger games and instead released mobile and free-to-play titles, will now pivot into a new strategy with a focus on developing premium games for both console and PC markets.
“Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play,” Rosen said to gamesindustry.biz. “That’s the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is better representative of this type of gaming experience and the Atari DNA.”
Rosen noted that this decision came from research into how the current gaming market “is weighing on the free-to-play business model,” which prompted Atari to change its approach to game development moving forward.
This move means that Atari, which previously moved away from working on larger games and instead released mobile and free-to-play titles, will now pivot into a new strategy with a focus on developing premium games for both console and PC markets.
“Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play,” Rosen said to gamesindustry.biz. “That’s the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is better representative of this type of gaming experience and the Atari DNA.”
Rosen noted that this decision came from research into how the current gaming market “is weighing on the free-to-play business model,” which prompted Atari to change its approach to game development moving forward.
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