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Firm partnered with US charity and medical experts to create part of ‘most diverse and inclusive doll line’
Barbie is launching its first doll with Down’s syndrome in an effort to help more children find a toy that represents them.
Mattel bosses said they wanted to bring out the doll to “enable all children to see themselves in Barbie”. They partnered with the National Down Syndrome Society (NDSS) in the US to bring the product to market.
The move was welcomed by charities, with Carol Boys, chief executive of the UK Down’s Syndrome Association, saying: “Children in our community will be able to play with a doll that represents them.”
Ellie Goldstein, a British model with Down’s syndrome who has appeared in a campaign with the new Barbie, said she was “so happy” to see the new doll. She added: “Diversity is important to me as people need to see more people like me out there in the world and not be hidden away.”
Barbie doll with Down’s syndrome launched by Mattel
Firm partnered with US charity and medical experts to create part of ‘most diverse and inclusive doll line’
www.theguardian.com