Gaming Blizzard will pull ‘World of Warcraft’ from China as NetEase deal ends

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Blizzard Entertainment said Thursday it will no longer offer games such as ‘World of Warcraft’ and ‘Hearthstone’ in China from next year once its deal with NetEase (NTES) ends, prompting shares in the Chinese internet giant to tumble.

California-based Blizzard said it was unable to reach a deal with NetEase that was “consistent with Blizzard’s operating principles and commitments to players and employees.”

NetEase said in a Chinese statement that it was unable to agree on key terms of cooperation and added, in a second statement in English, that the expiration of the licenses would have no “material impact” on its financial results.

Shares of Hangzhou-based NetEase slid about 11% in morning trading in Hong Kong, pulling back slightly from a steeper drop following the announcement.

 
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