London (CNN Business) Burger King has suggested that one of its beef burgers deserves a Michelin star — and the marketing campaign has caught the eye of the respected culinary guide.
The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger, encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
"All right, we'll happily concede that 'star-rated' and Burger King aren't an obvious match at first sight," the fast food chain admitted.
But, the company added, "How many places does your little red book have that serve exceptional dishes that are on the table in five minutes?"
"We deserve that little star, don't you think?" the advertisement continued.
Read more here. (CNN Business)
The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger, encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
"All right, we'll happily concede that 'star-rated' and Burger King aren't an obvious match at first sight," the fast food chain admitted.
But, the company added, "How many places does your little red book have that serve exceptional dishes that are on the table in five minutes?"
"We deserve that little star, don't you think?" the advertisement continued.
Read more here. (CNN Business)
