Gaming Introducing SureStream: for a Better Video Ad Experience on Twitch

[tom_mai78101]

We’re working hard to make Twitch the best platform in the world for creators to share their content and connect with their audiences, and to earn a living doing it. Advertising is a crucial piece of the Twitch economy that helps support our creators. But we know it can be better.

We are dedicated to making the advertising experience on Twitch mutually beneficial for all parts of the Twitch ecosystem. Today we’re taking a big next step by starting a gradual rollout of SureStream, new video technology that brings more of the ad delivery experience under our control so that we can optimize it in ways that benefit the entire community.

Over time SureStream will allow us to improve the video advertising experience for viewers and partners, improve ad deliverability by reducing the impact of third party services that bypass ads, and increase the advertising revenue pool available for partners.

Introducing SureStream: for a Better Video Ad Experience on Twitch

We’re working hard to make Twitch the best platform in the world for creators to share their content and connect with their audiences, and…

blog.twitch.tv

In other words, adblockers will fail to block 30-seconds advertisements that are embedded into the Twitch.tv livestreams.