- Reaction score
- 1,677
There is a new trend among websites where they want my email address before I’m allowed to read their free content. While I sympathize with the struggles of the media business, I am just going to point out something obvious: not reading is easier than reading — and way easier than logging in.
I don’t mind that The Atlantic requires an email — it has kept me from hate-reading the astounding churn of bad takes they publish — but just about everyone else has got to knock this off. You hear me, Reuters? I am annoyed with Reuters, specifically, because it’s a wire service, and I can usually find its articles without logging in by avoiding the Reuters website. As for you, The New York Times, I do not want to read your stories in your app! No thanks!
Let’s keep naming names. Hey, Google? I don’t want to log in to do a search. If I wanted to log in, I would. All the pop-ups in the world are not going to get me to log in. You know how, on my phone, you keep asking me when I open a link in my email whether I want to open it in Chrome? I don’t, and I can say no forever. All you’re doing is making me resent you.
And confidential to Substack: if I have clicked into a newsletter on the web, blocking my view of the thing I’m trying to read with a subscription pop-up isn’t going to make me more likely to subscribe. It just means I’m probably not going to read the newsletter.
One of the major problems with salesbros is that they think “always be closing” is a mantra to live by because they didn’t understand the point of Glengarry Glen Ross, which is that salespeople are nightmares. That’s why there’s always some silly pop-up chat at the bottom of every website now. No, Pamela — if that is your real name — I don’t want live assistance booking my yoga class. You are hogging valuable screen real estate.
I don’t mind that The Atlantic requires an email — it has kept me from hate-reading the astounding churn of bad takes they publish — but just about everyone else has got to knock this off. You hear me, Reuters? I am annoyed with Reuters, specifically, because it’s a wire service, and I can usually find its articles without logging in by avoiding the Reuters website. As for you, The New York Times, I do not want to read your stories in your app! No thanks!
Let’s keep naming names. Hey, Google? I don’t want to log in to do a search. If I wanted to log in, I would. All the pop-ups in the world are not going to get me to log in. You know how, on my phone, you keep asking me when I open a link in my email whether I want to open it in Chrome? I don’t, and I can say no forever. All you’re doing is making me resent you.
And confidential to Substack: if I have clicked into a newsletter on the web, blocking my view of the thing I’m trying to read with a subscription pop-up isn’t going to make me more likely to subscribe. It just means I’m probably not going to read the newsletter.
One of the major problems with salesbros is that they think “always be closing” is a mantra to live by because they didn’t understand the point of Glengarry Glen Ross, which is that salespeople are nightmares. That’s why there’s always some silly pop-up chat at the bottom of every website now. No, Pamela — if that is your real name — I don’t want live assistance booking my yoga class. You are hogging valuable screen real estate.
