US News Peloton to halt production of its Bikes, treadmills as demand wanes

tom_mai78101

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Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC.

Peloton plans to pause Bike production for two months, from February to March, the documents show. It already halted production of its more expensive Bike+ in December and will do so until June. It won’t manufacture its Tread treadmill machine for six weeks, beginning next month. And it doesn’t anticipate producing any Tread+ machines in fiscal 2022, according to the documents. Peloton had previously halted Tread+ production after a safety recall last year.

The company said in a confidential presentation dated Jan. 10 that demand for its connected fitness equipment has faced a “significant reduction” around the world due to shoppers’ price sensitivity and amplified competitor activity.

Peloton has essentially guessed wrong about how many people would be buying its products, after so much demand was pulled forward during the coronavirus pandemic. It’s now left with thousands of cycles and treadmills sitting in warehouses or on cargo ships, and it needs to reset its inventory levels.



I personally argue it's because one requires paying for a subscription on top of owning the bikes/treadmill machines, no one is going to purchase a Peloton machine.
 
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    Tom Mai check out the post I just found you made in 2006, from an apparent banned account, I do not remember that happening, the post is in the General Discussion Hall of Fame about record breakers
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    How far back were you looking at?
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    Or do we need to move the news to their respective sections once the threads are old enough, read to be put into the News Archive?
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    It is possible to automate it so that instead of moving to Archive if it has the Science, technology or sci tech tag that it gets archived there instead. I am considering a new Weird News Tag
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