Technology Reddit gets its app to 50 million Play Store downloads, mostly by making the mobile web experience miserable

tom_mai78101

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Anyone who's tried to browse Reddit on their phone's web browser will be familiar with the constant popups prompting users to download the mobile app instead. Well, it looks like making their mobile site virtually unusable has paid off for the site, as its official Android app has just passed 50 million downloads on the Play Store.

Reddit only debuted its official app in 2016, so the 50-million milestone in that timespan is pretty impressive. Also impressive are the tactics that the company used on the mobile version of its site to get people to download said app (on both Android and iOS). Try to use the mobile site, and you'd be greeted with endless popups and flashing buttons begging you to download the app. Reddit went as far as to force people to log in to see content on the mobile site earlier this year, which people obviously weren't thrilled about.

It seems that the popups and flashing buttons have since subsided slightly, but we're sure that many of the downloads occurred purely because of those. That said, if you're still looking for a mobile Reddit client, there are plenty of good third-party alternatives; I personally use Slide for Reddit, but there are many more if you just do a bit of digging around.

Source (Android Police)
 
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