Gaming ResetEra gaming forum sold for $4.5 million

tom_mai78101

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ResetEra, one of the biggest online gaming and community forums, has been acquired by MOBA Network for $4.55 million. No changes to the forum's operational and moderating teams will be made.

$3.55 million of that has been paid in cash, and the remaining $1 million will be paid by December 31. ResetEra makes money through ad sales, and subscriptions to remove said ads. According to the press release announcing the acquisition, the business made $700,000 in sales over the last year.

MOBA Network is looking to introduce new ad formats, and up the share of direct ad sales, with an eye on massive growth in 2022.

ResetEra is publically accessible by anyone, but places big restrictions on new memberships. It only has around 55,000 members, but 45 million forum posts from its engaged community. These membership requirements will remain.

 

jonas

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Why sell 700,000$ ad income for only 4.5 million? What are their operating expenses?
 
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