Gaming Resident Evil viral marketing ploy backfires

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A marketing campaign to promote the latest version of the Resident Evil video game has provoked a panic about the spread of a non-existent mobile phone virus.

Users have received unsolicited SMS text messages on their mobile phones telling them they are infected by the so-called T-Virus, prompting calls to AV company Sophos about the supposed outbreak. The messages are sent from a website designed to promote the game Resident Evil: Outbreak, in which players defend themselves against zombies by blowing their heads off with a shotgun.

The website allows unsolicited text messages to be sent to mobile phones claiming that the phone is infected, without the permission of the phone's owner.....

 
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