- Reaction score
- 1,678
(Reuters Health) - Almost half of the people who followed Juul Labs Inc on Twitter last year were not old enough to legally purchase e-cigarettes in the United States, according a study published on Monday.
Researchers analyzed data collected in April 2018 on public followers of Juul’s Twitter account (@JUULvapor) with at least one public tweet. About 45 percent of those who followed Juul were 13 to 17 years old, according to the study published online in JAMA Pediatrics.
Only 19 percent of Juul’s followers were at least 21. These findings from more than a year ago may not reflect what is happening on social media today.
The study was not a controlled experiment designed to prove whether or how following Juul directly impacts vaping habits. Other research has linked teen vaping to an increased risk of smoking cigarettes.
In a statement, Juul said it had questions about the study’s methodology, which it said “differs significantly” from data Twitter made available to the company. Juul also said that during the study timeframe it “proactively, manually blocked underage users from following our Twitter feed.”
Read more here. (Reuters)
Researchers analyzed data collected in April 2018 on public followers of Juul’s Twitter account (@JUULvapor) with at least one public tweet. About 45 percent of those who followed Juul were 13 to 17 years old, according to the study published online in JAMA Pediatrics.
Only 19 percent of Juul’s followers were at least 21. These findings from more than a year ago may not reflect what is happening on social media today.
The study was not a controlled experiment designed to prove whether or how following Juul directly impacts vaping habits. Other research has linked teen vaping to an increased risk of smoking cigarettes.
In a statement, Juul said it had questions about the study’s methodology, which it said “differs significantly” from data Twitter made available to the company. Juul also said that during the study timeframe it “proactively, manually blocked underage users from following our Twitter feed.”
Read more here. (Reuters)
