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Pornography has always been a pioneering industry online, pushing internet technology, business models, and usage forward more than is often acknowledged.
New data from video porn website Pornhub—which itself had nearly 15 billion views in 2013—suggest that the adult entertainment sector is a leader in the shift to mobile as well.
In 2013, the US earned the distinction of being the first country tracked by Pornhub to watch the majority of its online porn on mobile phones. About 52% of porn consumption was on mobile phones this year, compared to 46% last year, according to Pornhub. That’s significantly higher than anywhere else.
Privacy and portability are two obvious reasons for the mobile shift. But more broadly, usage of everything digital is moving from desktops and laptops to tablets and smartphones. That 62% of porn video consumption in the US is taking place on mobile devices drives that point home.
Read more here.
New data from video porn website Pornhub—which itself had nearly 15 billion views in 2013—suggest that the adult entertainment sector is a leader in the shift to mobile as well.
In 2013, the US earned the distinction of being the first country tracked by Pornhub to watch the majority of its online porn on mobile phones. About 52% of porn consumption was on mobile phones this year, compared to 46% last year, according to Pornhub. That’s significantly higher than anywhere else.
Privacy and portability are two obvious reasons for the mobile shift. But more broadly, usage of everything digital is moving from desktops and laptops to tablets and smartphones. That 62% of porn video consumption in the US is taking place on mobile devices drives that point home.
Read more here.
