Gaming Why the company behind Pokémon Go is getting crypto-curious

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It has been an extremely rough year for cryptocurrency projects, as crashing prices, daily revelations of scams, and the ongoing usability nightmare of blockchain-based computing has left venture capitalists’ next big bet looking more like a pipe dream than anything you could reasonably call “web3.”

Crypto-based video games, which last year looked as if they might attract a big audience to begin collecting non-fungible tokens, have instead drawn collective outrage at perceived developer greed. Game giants have largely been fleeing the space as a result.

And so, with that in mind, today let’s talk about a prominent company that’s going in the other direction.

“I think it’s something that could have the biggest impact on this industry — but it’s also probably the most controversial thing that we could talk about,” John Hanke said.

Hanke, CEO of Pokémon Go developer Niantic, was closing out the keynote address Tuesday morning at his company’s first-ever developer summit. Niantic had already unveiled the new version of its augmented-reality developer platform, Lightship, which includes a location-mapping feature called the Visual Positioning System. Hanke also announced Campfire, a social-networking app that opens to a map and lets people find and interact with players and events for Pokémon and its other games.

 
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