It's an invasion of our privacy for the sole purpose of them making money. If there were a more benign purpose behind it then it might be alright, but I don't like them doing it to try to weasel more money out of me.why don't you start with telling us why this IS an issue. there isn't much to argue against as of now.
your principles? what principles? and you can't compare a company tracking your phone with a company putting cameras in your house.