Gaming Zynga Could Be Worth $5 Billion

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Zynga, the leading social gaming company behind Facebook hits such as Farmville and Mafia Wars, would likely be worth as much as $5 billion if it were publicly traded instead of privately held, according to SecondShares.com, a group of former equity analysts who spend their time researching the value of private online companies such as Zynga, Facebook, Twitter and LinkedIn. SecondShares based its estimate of Zynga’s value on the number of outstanding shares, estimated revenue per user, growth rate and other metrics, and projected that by 2015 the game maker could have a theoretical market value as high as $10 billion.

Given the pent-up demand that such private companies represent, there’s a lot of interest in valuing them — since there is a chance they could go public someday — and also in trading their shares through secondary markets, although Facebook recently barred its employees from selling their stock through such vehicles.

The authors of the Zynga report — former Merrill Lynch and Goldman Sachs equity analyst Lou Kerner, former Sanford Bernstein research analyst Eli Halliwell and Gamers Media CEO Jay Gould — say Zynga is the leader in the social gaming market with 237 million monthly active users and six of the top seven social games. That gives the company more than four times as many monthly active users as Playfish, which was recently bought by Electronic Arts for $400 million. China’s Tencent Holdings is the only online game company that is larger than Zynga, the report says, with 400 million monthly active users.


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Mafia Wars!
 
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seph ir oth

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Oh man, there was a whole crazy thing goin on with Zynga on The Escapist. Look how far they got in their game developer March Madness competition:

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Anyone else ever hear about how initially the owner of the company beat out competition through creating software that was basically malware?
 
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Monsterous

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Aye, saw the escapist too.
A beautiful day, gamers uniting against a common cause to prove that Valve was better than Zynga!
 

The Helper

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They straight ripped Farmville from Farm Town and Mafia Wars from Mob Wars. They did enhance the crap out of them though and I am glad they did it because they finally made the games playable, and more fun.
 

Pineapple

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Oh man, there was a whole crazy thing goin on with Zynga on The Escapist. Look how far they got in their game developer March Madness competition:

dead link removed

Anyone else ever hear about how initially the owner of the company beat out competition through creating software that was basically malware?
...How did they beat square?!
 
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Jindo

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...How did they beat square?!
They nearly beat Valve too. It's because the contest was incredibly bias in their favour, making it very easy for Facebook users to register their votes, and since pretty much all of Zynga's market are Facebook users they got easy votes.

They were beating Valve for a while too but somehow Valve won, which helped me retain my sanity for a little longer...
 

tom_mai78101

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They nearly beat Valve too. It's because the contest was incredibly bias in their favour, making it very easy for Facebook users to register their votes, and since pretty much all of Zynga's market are Facebook users they got easy votes.

They were beating Valve for a while too but somehow Valve won, which helped me retain my sanity for a little longer...
Aw...:( Blizzard lost to Bioware. I thought their WoW fans can vote for Blizzard and turn the tides around.
 

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12.7 Billion to be exact :)

 
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