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Coca-Cola apologized Wednesday to the family of an Alberta woman who was shocked to unscrew a bottle of the company’s vitamin water and find the words ‘YOU RETARD’ printed inside the cap.
Edmonton-based photographer Blake Loates said she and her husband discovered the cap while out for dinner on Tuesday night.
“We were both pretty shocked,” she said.
What makes the situation even more upsetting to Loates is that her younger sister Fiona is living with cerebral palsy and autism and was taught that the “R-word” is completely unacceptable.
“The R-word is just something we don’t say in my family,” said Loates. “My dad is quite upset and is on a rampage.”
Her father, Doug Loates, who lives in Tacoma, Wash. with twin, 11-year-old daughters Fiona and Maddi, stayed up all night writing letters to Coca-Cola, looking for an explanation for the offensive cap.
www.cnbc.com
The word "Retard", if taken out of the offensive slang context, means "late; tardy" in English/French.
Edmonton-based photographer Blake Loates said she and her husband discovered the cap while out for dinner on Tuesday night.
“We were both pretty shocked,” she said.
What makes the situation even more upsetting to Loates is that her younger sister Fiona is living with cerebral palsy and autism and was taught that the “R-word” is completely unacceptable.
“The R-word is just something we don’t say in my family,” said Loates. “My dad is quite upset and is on a rampage.”
Her father, Doug Loates, who lives in Tacoma, Wash. with twin, 11-year-old daughters Fiona and Maddi, stayed up all night writing letters to Coca-Cola, looking for an explanation for the offensive cap.
Coke apologizes for offensive vitamin bottlecap promo
Coca-Cola is apologizing for a promotion on its vitaminwater bottle caps in Canada. Words in French sometimes have other meanings in English.
The word "Retard", if taken out of the offensive slang context, means "late; tardy" in English/French.
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