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Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine.
The high-energy drink is being billed as a "legal alternative" to the class A drug, using a massive hit of caffeine instead of cocaine.
Its maker claims the title is "a bit of fun" but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.
The drink's inventor, Jamie Kirby, said: "It's an energy drink, and it's a fun name. As soon as people look at the can, they smile."
www.dailymail.co.uk
The high-energy drink is being billed as a "legal alternative" to the class A drug, using a massive hit of caffeine instead of cocaine.
Its maker claims the title is "a bit of fun" but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.
The drink's inventor, Jamie Kirby, said: "It's an energy drink, and it's a fun name. As soon as people look at the can, they smile."
'Cocaine' drink claims to be real thing
Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine. The high-energy drink is being billed as a 'legal alternative' to the class A drug using a massive hit of caffeine
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That's awesome.
