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Try as they might, Panasonic and Sony have yet to convince consumers that 3D TV is a necessity.
Released today, a new study commissioned by The NPD Group found that while people know more about 3D TV now, they're not generally any more convinced of why they need one.
A year and a half into the 3D TV era kicked off by Sony and Panasonic and since joined by others, 45 percent of people who said they wouldn't buy a 3D TV said the reason is it is too expensive. And 42 percent of people said the reason they wouldn't buy one is because they don't want to wear glasses.
That's an increase in both categories--just six months earlier only 37 percent said price was the inhibiting factor in their purchase, and 32 percent said wearing glasses was. But interestingly, the increase of people who were hung up on 3D glasses was larger than people who thought the TVs were too expensive.
This NPD study follows a survey Nielsen conducted last fall that found, among other things, that 90 percent of respondents said they wouldn't want to wear glasses for 3D TV because it would hinder multitasking--like working on a laptop, or other things people generally do while sitting in front of the TV.
www.cnet.com
Released today, a new study commissioned by The NPD Group found that while people know more about 3D TV now, they're not generally any more convinced of why they need one.
A year and a half into the 3D TV era kicked off by Sony and Panasonic and since joined by others, 45 percent of people who said they wouldn't buy a 3D TV said the reason is it is too expensive. And 42 percent of people said the reason they wouldn't buy one is because they don't want to wear glasses.
That's an increase in both categories--just six months earlier only 37 percent said price was the inhibiting factor in their purchase, and 32 percent said wearing glasses was. But interestingly, the increase of people who were hung up on 3D glasses was larger than people who thought the TVs were too expensive.
This NPD study follows a survey Nielsen conducted last fall that found, among other things, that 90 percent of respondents said they wouldn't want to wear glasses for 3D TV because it would hinder multitasking--like working on a laptop, or other things people generally do while sitting in front of the TV.
What turns people off from buying 3D TV
A new study out says 3D glasses and the high price of the TVs are scaring off buyers. The good news is prices are coming down. The bad news? We're still a long way from watching 3D TV without glasses.
www.cnet.com
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