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The maker of the Swiss Army Knife is working on a new version of the classic multi-tool, which won’t have a blade.
“We are in the early stages of developing pocket tools without blades,” a spokesperson for Swiss firm Victorinox told CNN in a statement Tuesday, adding that they will compliment the existing range of multi-tools rather than replacing them.
“With innovation at the core of our brand, we are constantly listening to our consumers and their needs; and acknowledge that there is an appetite for the functionality, versatility, and craftsmanship the Swiss Army Knife is known for in more specialized fields and situations,” said the spokesperson.
CNN contacted Victorinox after company CEO Carl Elsener Jr. told Swiss media outlet Blick that he is concerned about increasingly stringent regulations on knives in many markets.
Such a dumb move. They have totally lost there way.
“We are in the early stages of developing pocket tools without blades,” a spokesperson for Swiss firm Victorinox told CNN in a statement Tuesday, adding that they will compliment the existing range of multi-tools rather than replacing them.
“With innovation at the core of our brand, we are constantly listening to our consumers and their needs; and acknowledge that there is an appetite for the functionality, versatility, and craftsmanship the Swiss Army Knife is known for in more specialized fields and situations,” said the spokesperson.
CNN contacted Victorinox after company CEO Carl Elsener Jr. told Swiss media outlet Blick that he is concerned about increasingly stringent regulations on knives in many markets.
Such a dumb move. They have totally lost there way.
