Technology Taco Bell to take orders via smartphone

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Taco Bell is preparing to launch its own mobile ordering app for smartphones later this year. The fast food chain started developing the app two and a half years ago and is now beta testing it at five Orange County locations, according to Nation's Restaurant News.

The Irvine, Calif.-based chain believe its primary demographic, younger Millennials, will welcome the new technology to their smartphone-driven lives. Millennials are generally considered to cover those born between the early 1980s and the early 2000s.

"Mobile is the biggest shift in QSR since the drive thru," mobile lead Jeff Jenkins told Nation's Restaurant News. "If you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets."

Instead of turning to an existing mobile ordering solution such as GrubHub, Taco Bell chose to develop its own system, tailored to its marketing theme, "Live Más."

www.usatoday.com

Taco Bell to take orders via smartphone

The fast food chain will begin accepting mobile orders nationwide later this year.
www.usatoday.com
 
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It took them 2.5 years to develope a simple ordering application?
Maybe they should stick to serving fast food...
 
I just don't see the reason for this. Fast food isn't fast enough? It's not like they're going to start delivering food, so why not just use the damn drive thru?
 
So you dont have to wait in line. Genius idea. Simple but can really make life easier. Help them from screwing up your order.
 
It also makes it easier for the people working there. They get simple orders in a standartized text form written down and sorted by arrival time.
 
Accname said:
It took them 2.5 years to develope a simple ordering application?
Maybe they should stick to serving fast food...
Click to expand...

That or the engineers behind the estimations are smart & know how to keep a project going for their job's longevity ;)
 
Yeah, maybe. I mean, doing your job too well will make you unemployed in this occupational area.
 
It will also reduce order errors - and potentially can eliminate some jobs at the fast food counter. No more having to deal with the drive through speaker.
 
FireCat said:
Imagine "bunch of people arrive at once" chaos?
Click to expand...


No way it would work out totally better. Everyone would have a number nobody would have to wait in line or anything. It is what it is better data entry is only going to make it better :)
 
I would love to be able to pre-make my order on my phone, then a scancode is developed on my phone that I can hold up to the drive-thru, and then they automatically get my order.

Pass talking to people through those awful speakers.
 
+1 ^ Sounds awful, doesn't it?
Btw: You are still going to have to wait to pay your order. :)
 
FireCat said:
Btw: You are still going to have to wait to pay your order. :)
Click to expand...

Just use vending machine-style slots for cash and a credit card scanner/swiper thing. Then you still won't have to deal with people except when they hand you your food.
 
KMilz said:
Just use vending machine-style slots for cash and a credit card scanner/swiper thing. Then you still won't have to deal with people except when they hand you your food.
Click to expand...
I guess so. Well, maybe that will disappear in the future ? Hmm a robot would give you your food Instead?
 
Yup, just like a service counter place. You will just go and pick up your food. They would be able to expand the drive throughs with app ordering lanes only and such.
 
KMilz said:
I just don't see the reason for this. Fast food isn't fast enough? It's not like they're going to start delivering food, so why not just use the damn drive thru?
Click to expand...

TacoCopter.
 
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