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Spotify announced Friday it has signed a new multiyear agreement with Joe Rogan, the host of one of the most popular — and polarizing — podcasts in the U.S.
In a notable change from Rogan's previous deal with Spotify, "The Joe Rogan Experience" will no longer be exclusive to the audio giant. "The show will soon be available on additional platforms," the company said in a news release.
"JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020," the Stockholm-based company said in the release.
The announcement comes as Spotify appears to be charting a different course in its podcast content strategy, shifting away from exclusive arrangements that limited the reach of successful shows.
In a notable change from Rogan's previous deal with Spotify, "The Joe Rogan Experience" will no longer be exclusive to the audio giant. "The show will soon be available on additional platforms," the company said in a news release.
"JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020," the Stockholm-based company said in the release.
The announcement comes as Spotify appears to be charting a different course in its podcast content strategy, shifting away from exclusive arrangements that limited the reach of successful shows.
Spotify inks new multiyear deal with podcast host Joe Rogan
Spotify announced Friday it has signed a new multiyear agreement with Joe Rogan, the host of one of the most popular — and polarizing — podcasts in the U.S.
www.yahoo.com