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"We embrace exploitation as part of our narrative."
The fashion industry is rife with companies that profit from exploitation but deny it, or feign shock and regret when it's exposed. Ethical Sweatshop, its founders say, isn't like other brands; instead of pretending to condemn unethical practices, it leans into them.
"Our goal is simple: radical accountability," the brand's website reads. "We don't just acknowledge sweatshop labor; we elevate it."
Launched on February 4, 2025, by Oobah Butler and Tristan Cross, Ethical Sweatshop is a clothing brand built entirely on the labor of children — and it's all legal.
As Butler explains in a promotional video shared to X, a loophole has allowed them to employ a group of 7 to 11-year-olds as licensed performers in a filmed piece about sweatshop labor practices, then sell the garments the kids have manufactured.
digg.com
The fashion industry is rife with companies that profit from exploitation but deny it, or feign shock and regret when it's exposed. Ethical Sweatshop, its founders say, isn't like other brands; instead of pretending to condemn unethical practices, it leans into them.
"Our goal is simple: radical accountability," the brand's website reads. "We don't just acknowledge sweatshop labor; we elevate it."
Launched on February 4, 2025, by Oobah Butler and Tristan Cross, Ethical Sweatshop is a clothing brand built entirely on the labor of children — and it's all legal.
As Butler explains in a promotional video shared to X, a loophole has allowed them to employ a group of 7 to 11-year-olds as licensed performers in a filmed piece about sweatshop labor practices, then sell the garments the kids have manufactured.
These Guys Just Launched A 'Fully Legal' Child Sweatshop In The UK | Digg
"We embrace exploitation as part of our narrative."
digg.com
