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Facebook, which began the year with a reputation for caring more about its users than about making a buck, is ending the year with the rollout of yet another way to try to squeeze more money from its members.
This latest money-making effort comes with a revamp of its popular Messages service -- that part of Facebook through which you can message/e-mail your "friends" and, in fact, those who aren't your friends. What's changing -- and a spokesman describes it to CNET as a "small experiment" -- is that Facebook will start charging some people for messages they want to send to people they're not friends with.
The $1 cost seems steep just to shoot someone a message, but no matter. Facebook will surely drop the price if no one uses it. But the bigger point: This latest "test" shows that Facebook, eager to prove to Wall Street that it's building a cash-generating empire, is looking for more ways to add revenue streams not tied to advertising and, importantly, is trying to get more user credit cards on file.
Unlike some other titans of consumer tech -- namely, Apple and Amazon -- Facebook has a vast wealth of data about all of us but relatively few credit cards. Most of the credit card numbers it has -- a number it won't disclose -- it's accumulated from people who play games and pay up for virtual items. But that's far from enough for Facebook's ambitions.
www.cnet.com
This latest money-making effort comes with a revamp of its popular Messages service -- that part of Facebook through which you can message/e-mail your "friends" and, in fact, those who aren't your friends. What's changing -- and a spokesman describes it to CNET as a "small experiment" -- is that Facebook will start charging some people for messages they want to send to people they're not friends with.
The $1 cost seems steep just to shoot someone a message, but no matter. Facebook will surely drop the price if no one uses it. But the bigger point: This latest "test" shows that Facebook, eager to prove to Wall Street that it's building a cash-generating empire, is looking for more ways to add revenue streams not tied to advertising and, importantly, is trying to get more user credit cards on file.
Unlike some other titans of consumer tech -- namely, Apple and Amazon -- Facebook has a vast wealth of data about all of us but relatively few credit cards. Most of the credit card numbers it has -- a number it won't disclose -- it's accumulated from people who play games and pay up for virtual items. But that's far from enough for Facebook's ambitions.
Facebook's $1 messages: One more way to get your credit card
The latest update to Facebook Messages did more than just change a few settings. It's also a sign of the social network seeking yet an opportunity to encourage impulse purchases.
www.cnet.com
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