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It’s a question that veteran “As Seen on TV” marketer Scott Boilen asked when he was given the opportunity to introduce yet another bacon product to an already crowded marketplace. But Boilen couldn’t resist the invention, a simple gizmo that turns a few strips of bacon into an edible shell. And so the Bacon Bowl was launched by Boilen’s Allstar Products Group via a series of infomercials in late 2013.
In a brief period, Boilen’s New York-based company has sold more than two million units of the $10.99 bacon cooker, making the Bowl a success story potentially on par with the Snuggie, to name Boilen’s biggest “As Seen on TV” hit.
The lesson? Never underestimate the power of bacon, says Boilen: “It’s almost become a cult-like food.”
Indeed, for food marketers and foodies alike, bacon is the gift that keeps on giving, a culinary trend that unlike, say, cupcakes never seems to get old. Bacon sales in the U.S. have increased in each of the last four years, according to market researcher Information Resources, Inc. (IRI). In 2013 alone, sales climbed 9.5% to an all-time high of nearly $4 billion. A survey by pork supplier Smithfield even found that 65% of Americans would support the idea of making bacon our “national food.”
Bacon sales sizzle to all-time high
Why those fried strips are the only food fad that will not die.
www.marketwatch.com
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