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A woman wearing denim overalls sits on a straw bale against the backdrop of a wall of hay; two girls lean against a wood fence on a seemingly boundless grassland; a man in a full-out cowboy outfit poses with a horse standing behind him.
At first glance, one might think these photos posted on Xiaohongshu, a lifestyle and ecommerce app often referred to as China’s Instagram, are taken in the American Wild West. But these images are actually from various locations across China, where pretending to be on an American farm or ranch has become the latest aesthetic that has taken Chinese influencers by storm.
In the past few months, an aesthetic known as “American farm style” has been embraced by scores of good-looking, impeccably dressed Chinese men and women. On Xiaohongshu, there thousands of posts bearing the hashtag “American farm style” (#美国农场风# měiguó nóngchǎng fēng), in which props depicting a typical American farmer’s life in the fall — such as piles of hay, farm animals, and seasonal crops like pumpkins — are frequently seen.
“There’s a new stunning Instagrammable spot in the city that gives American farm vibes. It has a classic retro color palette and you can make photos taken here look like fashion editorials,” reads the recommendation of a community garden in Chengdu.
thechinaproject.com
At first glance, one might think these photos posted on Xiaohongshu, a lifestyle and ecommerce app often referred to as China’s Instagram, are taken in the American Wild West. But these images are actually from various locations across China, where pretending to be on an American farm or ranch has become the latest aesthetic that has taken Chinese influencers by storm.
In the past few months, an aesthetic known as “American farm style” has been embraced by scores of good-looking, impeccably dressed Chinese men and women. On Xiaohongshu, there thousands of posts bearing the hashtag “American farm style” (#美国农场风# měiguó nóngchǎng fēng), in which props depicting a typical American farmer’s life in the fall — such as piles of hay, farm animals, and seasonal crops like pumpkins — are frequently seen.
“There’s a new stunning Instagrammable spot in the city that gives American farm vibes. It has a classic retro color palette and you can make photos taken here look like fashion editorials,” reads the recommendation of a community garden in Chengdu.
Posing like American farmers is the latest trend among Chinese influencers – The China Project
After “U.S. high schoolers” and “shopping in Los Angeles,” pretending to be on an autumnal American farm is the latest “Americore” aesthetic to take over Chinese social media.
thechinaproject.com
