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Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper.
After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest, a trade publication.
Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda market in the United States by volume, Beverage Digest’s data shows. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.
While “Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle,” said Duane Stanford, editor of Beverage Digest, in an interview with CNN.
Love me some Dr. Pepper! My favorite soda!
After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest, a trade publication.
Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda market in the United States by volume, Beverage Digest’s data shows. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.
While “Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle,” said Duane Stanford, editor of Beverage Digest, in an interview with CNN.
Love me some Dr. Pepper! My favorite soda!
