US News Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families

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The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ‘re-Hooterize’ the chain

Hooters is turning over a new wing, aiming to trade its spicy image for a more family-friendly “neighborhood” flavor.

The restaurant, famous for its female servers and their revealing uniforms, is rebranding back to its original concept, which CEO Neil Kiefer described as “a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax.”

“It's a neighborhood place that many families frequent, and singles and couples,” Kiefer told People.

Kiefer, 74, has been involved with Hooters since its early days, beginning in 1983 when he joined the company as its attorney. He later became CEO in 1992, taking on a leadership role during a period of expansion for the chain.

www.the-independent.com

Hooters to rebrand as ‘neighborhood place’ for families

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ‘re-Hooterize’ the chain
www.the-independent.com www.the-independent.com
 
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