Technology Inkitt, the self-publishing platform using AI to develop bestsellers, nabs $37M

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Everyone has a story in them, as someone famous once said. A startup called Inkitt believes that it can use AI to turn the strongest of these into blockbusters and to build a new “Disney” for the 21st century around that content. Now it’s raised $37 million in aid of that ambition.

The startup’s eponymous app lets people self-publish stories, and then, using AI and data science, it selects what it believes are the most compelling of these to tweak and subsequently distribute and sell on a second app, Galatea.

Its business has already attracted 33 million users and dozens of bestsellers, the company said. The new funding that it’s raised, a Series C, will be used to expand the kind of content it produces: AI to write stories based on your original ideas and to produce versions of its fiction personalized for specific readers; a move into games and audiobooks; and more video content adapted from fiction published on its platform — video that is produced with humans today but will, eventually, also be generated using AI.

The longer-term vision, says CEO and founder Ali Albazaz, is to expand its content library and to build multimedia empire around it. Less a competitor to the likes of Wattpad and more “the Disney of the 21st century,” as he calls it.

 
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