Technology TV maker settles fake 120Hz class action lawsuit for $3 million

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Turns out Vizio's "effective" refresh rates were not so effective after all.

Vizio has agreed to pay out $3 million to settle a 2018 California class action lawsuit that accused the company of misleading consumers over the refresh rates of its TVs. Vizio had been claiming that black frame insertion technology increased the "effective refresh rate" of its TVs from 60Hz to 120Hz.

It also applied the same language and thinking to 120Hz panels, boosting the "effective" refresh rate of those sets to 240Hz. The settlement terms (via The Verge) allow anyone who bought a Vizio TV in California after April 30 2014 to claim, receiving between $17 and $50 depending on the number of claimants.

Vizio, of course, explicitly denies any wrongdoing, the implication being that it sees the settlement as expedient rather truly justified. That said, as part of the settlement Vizio will stop advertising their TVs with "effective" refresh rates.

Given the relatively lowly payout, the main benefit here appears to be less nonsense in TV advertising. Hopefully, this settlement will not only ensure that Vizio cleans its act up but also discourage other TV makers from engaging in comparable tactics.

 
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