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UFC and Bud Light are back in business together.
On Tuesday, UFC officials announced a lucrative new multi-year deal with Anheuser-Busch to once again make Bud Light the official beer for the MMA promotion. The previous relationship between the two entities ended in 2019, after which Modelo served as the primary beer sponsor for the UFC for the past four years; however the promotion has now struck a new deal with Bud Light reportedly worth more than $100 million.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” UFC CEO Dana White said in a press release. “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”
As the UFC began exploding in popularity, Bud Light was one of the first marquee brands to back the promotion with a multi-year deal that first started back in 2008. The two companies continued to renew the partnership until the UFC switched beer sponsors to begin working with Modelo.
On Tuesday, UFC officials announced a lucrative new multi-year deal with Anheuser-Busch to once again make Bud Light the official beer for the MMA promotion. The previous relationship between the two entities ended in 2019, after which Modelo served as the primary beer sponsor for the UFC for the past four years; however the promotion has now struck a new deal with Bud Light reportedly worth more than $100 million.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” UFC CEO Dana White said in a press release. “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”
As the UFC began exploding in popularity, Bud Light was one of the first marquee brands to back the promotion with a multi-year deal that first started back in 2008. The two companies continued to renew the partnership until the UFC switched beer sponsors to begin working with Modelo.
UFC strikes lucrative new sponsorship with Bud Light in deal reportedly worth more than $100 million
The UFC is back in business with Anheuser-Busch after inking a new deal to once again make Bud Light the official beer of the promotion with the sponsorship reportedly worth over $100 million.
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