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The American Academy of Pediatrics has urged CBS Outdoor to take down the advertisement funded by anti-vaccine groups.
For 17 days, every hour for 15 seconds, a controversial message is being sold to the American public via a CBS billboard in Times Square, New York. A photograph of a mother cradling her naked baby is accompanied by the words: "Vaccines: Know the risks." This image is faded out, and replaced by the Statue of Liberty and "Vaccination. Your Health. Your Family. Your Choice."
The advert is paid for and endorsed by the non-profit National Vaccine Information Center (NVIC) and Mercola.com (self-proclaimed World's Number 1 Natural Health Website), and will be shown until 28 April.
CBS Outdoor has faced a massive backlash for its choice of clientele: both NVIC and Mercola are viewed by many as anti-vaccine propagandists.
For 17 days, every hour for 15 seconds, a controversial message is being sold to the American public via a CBS billboard in Times Square, New York. A photograph of a mother cradling her naked baby is accompanied by the words: "Vaccines: Know the risks." This image is faded out, and replaced by the Statue of Liberty and "Vaccination. Your Health. Your Family. Your Choice."
The advert is paid for and endorsed by the non-profit National Vaccine Information Center (NVIC) and Mercola.com (self-proclaimed World's Number 1 Natural Health Website), and will be shown until 28 April.
CBS Outdoor has faced a massive backlash for its choice of clientele: both NVIC and Mercola are viewed by many as anti-vaccine propagandists.
The NVIC publishes a disclaimer on almost every article, assuring readers that it is not anti-vaccination – despite the fact its spokesperson, Playboy model Jenny McCarthy, has publicly described vaccinations as "a product that's shit".
Doctors demand the removal of anti-vaccine ad from Times Square | Mary Platts
Mary Platts: The American Academy of Pediatrics has urged CBS Outdoor to take down the advertisement funded by anti-vaccine groups
www.theguardian.com
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