Report Adblocking People and Non-adblocking People Experience a Totally Different Web

tom_mai78101

tom_mai78101

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I’ve just spent the past hour writing a blog post about why on earth certain websites have autoplaying videos that must cost them a fortune in bandwidth. And then it dawned on me. Video ads!

I’ve been browsing the web with an adblocker for so long that I’d totally forgotten about the existence of ads being spliced into video content. Ah, silly me.

But just to be sure ads were the reason the website could afford to run video, I turned off my adblocker for the first time in years and visited the same page/video I was investigating. And yhep there they were. Lots of ads being regularly shown at intervals throughout the video.

Also, a side effect of turning off my adblocker to check for video ads was that I was presented by general internet ads for the first time in a long time. And god was it awful. There they were, flashing and taking up large parcels of screen real estate (along with I’m sure doing their usual tracking creepiness). What an unpleasant experience.

According to this article 27% of American internet users use an adblocker (which seems a little high to me). But either way, the 73% are experiencing a very different internet. And it’s a far, far worse one.

The internet these days has lost a lot of its charm, and I personally don’t find it quite as fun to browse as I once did. But I think without the help of an adblocker I would find it much worse.

As far as I’m concerned an adblocker is a requirement. Install one if you haven’t already.

Adblocking People and Non-adblocking People Experience a Totally Different Web – I'm Left Handed

I'm Left Handed is a blog mostly about technology.
imlefthanded.com
 
The Helper

The Helper

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This is so true. I have an Android TV in my living room and when I watch YouTube on the ads fire off every 5 minutes. On my desktop, ad blocker plus, I forgot that youtube even advertises. The experience is night and day between the non blocked TV and the ad blocked desktop.
 
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