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I've always heard that smell plays an important role in how food tastes. I didn't expect that color could also sway the taste buds. A study published in the Journal of Sensory Studies found that the color of a cup can influence the way people taste hot chocolate.
Betina Piqueras-Fiszman, a researcher at the Polytechnic University of Valencia in Spain, and Charles Spence, a professor at the University of Oxford in England, subjected 57 participants to what may be one the tastiest science experiments ever.
The participants tasted samples of hot chocolate served in four different colors of plastic cups: white, cream, red, and orange. The sippers preferred the flavor of the beverage in orange or cream-colored cups.
So why did orange and cream set themselves apart from white and red? It's a bit mysterious, but it definitely involves the way the brain processes visual information and allows it to influence our sense of taste.
www.cnet.com
Betina Piqueras-Fiszman, a researcher at the Polytechnic University of Valencia in Spain, and Charles Spence, a professor at the University of Oxford in England, subjected 57 participants to what may be one the tastiest science experiments ever.
The participants tasted samples of hot chocolate served in four different colors of plastic cups: white, cream, red, and orange. The sippers preferred the flavor of the beverage in orange or cream-colored cups.
So why did orange and cream set themselves apart from white and red? It's a bit mysterious, but it definitely involves the way the brain processes visual information and allows it to influence our sense of taste.
Taste test: Does hot cocoa taste better from an orange cup?
A recent study suggests hot chocolate tastes better out of an orange-colored mug. Intrepid Crave reporter Amanda Kooser dives tongue-first into her own experiment to see if she agrees.
www.cnet.com
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