- Reaction score
- 1,699
Few game brands have as much instant recognition as Atari. The US games publisher and developer holds a unique place in pop culture, a heritage brand that's also an icon it can instantly take many gamers and non-gamers back to a place and time. Few brands hold this influence, perhaps only the likes of Apple, Sega and Nike can claim to have influenced the broader pop culture of a time.
Atari has passed through many hands over the years, often becoming a licensed brand to support others, its uniqueness capable of lending authority to other brands. In 2024 Atari is having a renaissance; it's back to being a game developer as well as a publisher, is making new hardware in unique retro consoles like the Atari 2600+ and now owns acclaimed developers Digital Eclipse and Nightdive Studios. Times are looking up for the iconic US brand.
Atari has renowned for bringing back the master of bringing back the best retro game consoles, and has even found a gap to release a replica of niche retro home computer the Atari 400 Mini, and has new games releasing on the best games consoles like PlayStation 5 and Xbox Series X.
So why the resurgent success? The newly hired creative director Tim Lapetino says, firstly, we need to recognise Atari made great games. He tells me: "We wouldn't be having this conversation today if Atari didn't make amazing games; in the '70s, '80s, and even into the '90s. Right? So you've got to have a great product and I think Atari was a pioneer, and it really captured something of the zeitgeist of those eras."
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Atari has passed through many hands over the years, often becoming a licensed brand to support others, its uniqueness capable of lending authority to other brands. In 2024 Atari is having a renaissance; it's back to being a game developer as well as a publisher, is making new hardware in unique retro consoles like the Atari 2600+ and now owns acclaimed developers Digital Eclipse and Nightdive Studios. Times are looking up for the iconic US brand.
Atari has renowned for bringing back the master of bringing back the best retro game consoles, and has even found a gap to release a replica of niche retro home computer the Atari 400 Mini, and has new games releasing on the best games consoles like PlayStation 5 and Xbox Series X.
So why the resurgent success? The newly hired creative director Tim Lapetino says, firstly, we need to recognise Atari made great games. He tells me: "We wouldn't be having this conversation today if Atari didn't make amazing games; in the '70s, '80s, and even into the '90s. Right? So you've got to have a great product and I think Atari was a pioneer, and it really captured something of the zeitgeist of those eras."
"The Atari logo has become a container for peoples' feelings" - new creative director Tim Lapetino defines Atari's legacy
The retro game brand's past explored and bright future teased.
