- Reaction score
- 1,700
It turns out the millions of machines that require single-use plastic coffee pods aren’t great for the environment, and Keurig is finally getting roasted for it.
The Competition Bureau, a regulator in Canada tasked with snuffing out deceptive business practices, said Keurig Canada will pay a $3 million penalty for not being transparent about the recyclability of its products.
The bureau said on Thursday that it and the company had voluntarily reached a settlement to pay the penalty plus give an $800,000 donation to an environmental charity and cover $85,000 in Competition Bureau expenses, according to CTV News citing The Canadian Press.
Keurig was investigated for claiming customers could recycle its pods by removing the aluminum foil lid and dumping out the coffee grounds. The bureau found the instructions to be insufficient for the pods to be widely accepted into recycling programs and noted that Quebec and British Columbia were the only provinces recycling K-Cups.
Along with the fee, Keurig Canada has to change its packaging, publish notices about the changes on its website, social media platforms, and in national media outlets. And if that doesn’t do enough to inform customers, the company must also place new recycling instructions in its Keurig brewing machines and send an email out to subscribers of its service.
gizmodo.com
The Competition Bureau, a regulator in Canada tasked with snuffing out deceptive business practices, said Keurig Canada will pay a $3 million penalty for not being transparent about the recyclability of its products.
The bureau said on Thursday that it and the company had voluntarily reached a settlement to pay the penalty plus give an $800,000 donation to an environmental charity and cover $85,000 in Competition Bureau expenses, according to CTV News citing The Canadian Press.
Keurig was investigated for claiming customers could recycle its pods by removing the aluminum foil lid and dumping out the coffee grounds. The bureau found the instructions to be insufficient for the pods to be widely accepted into recycling programs and noted that Quebec and British Columbia were the only provinces recycling K-Cups.
Along with the fee, Keurig Canada has to change its packaging, publish notices about the changes on its website, social media platforms, and in national media outlets. And if that doesn’t do enough to inform customers, the company must also place new recycling instructions in its Keurig brewing machines and send an email out to subscribers of its service.
Keurig ‘Recyclable’ K-Cups Not Quite That Recyclable After All
Keurig Canada agreed to pay a $3 million fine and must also change its packaging and marketing materials, according to the terms of a new settlement.
gizmodo.com
