Technology How a Long-Lost Indian Disco Record Won Over Crate Diggers and Cracked the YouTube Algorithm

tom_mai78101

The Helper Connoisseur / Ex-MineCraft Host
Staff member

In 2014, Debayan Sen found a mysterious album inside of a trunk in his mother’s attic, in Kolkata, India. The red-orange record sleeve featured a picture of his mom as a young woman along with her name—Rupa—in big, bold lettering. That was the day Debayan learned about his mother’s past life as a singer.

Suddenly reminded of this discovery last year, Debayan decided to Google the record. The results surprised his family: Rupa’s first and only album, 1982’s Disco Jazz, was selling for hundreds of dollars via sites like Discogs. “The day I found the record my mom said, ‘Throw it away. It is just pointless,’” Debayan remembers. “I said, ‘What the hell, you made this, why would you throw this away?’”

Since then, Disco Jazz has been reissued by Numero Group, the well-established archival label. “Aaj Shanibar,” one of its four tracks, has also started to spread through the strange rabbithole that is YouTube’s recommendation algorithm. The most popular upload of the song now boasts more than 1.5 million views, likely thanks to factors including its eight-minute runtime and its high-energy, ever-shifting instrumentals. It’s another example of what happens when, with the benefit of time and technology, “lost” songs reach a new generation of listeners halfway around the world.

How exactly did this overlooked album surface, nearly 40 years after its original Indian pressing? It helps that the songs could turn up in Balearic disco sets, Indian weddings, or even vibey “studying” playlists. But tracing Disco Jazz’s path to re-emergence shows how roundabout and happenstance the modern rediscovery process for old music can be.


Read more here. (Pitchfork)
 
General chit-chat
Help Users
  • No one is chatting at the moment.
  • The Helper The Helper:
    they got a server engineer job opening :)
  • Ghan Ghan:
    I really do not want to move to California otherwise I might consider it.
  • The Helper The Helper:
    yeah California is not anywhere you really want to live
  • The Helper The Helper:
    That is why I did not take the job Blizzard offered me back in the day, there is no way I could have moved my family there on what they were offering, not even close and that was like 20 years ago
  • The Helper The Helper:
    yeah they wanted me on the tech support team when they did not get me they got one of the next MVPs in Dinobot
  • The Helper The Helper:
    Dinobot was one of the youngest of the MVPs tkron probably could have worked for Blizzard but he had a good job in Chicago doing business programming already
  • The Helper The Helper:
    Dinobot probably still works for Blizzard would love to reconnect with that guy
  • The Helper The Helper:
    I wonder what ever happened to Wargasm?
  • The Helper The Helper:
    This new version of Xenforo really is awesome
  • Ghan Ghan:
    Wargasm is still around. He works for the domain registrar where thehelper.net is kept.
  • Varine Varine:
    Is sqrage still around?
  • The Helper The Helper:
    I have not seen him on lately the forum says he was last on 2 years ago
  • The Helper The Helper:
    How are you doing Varine have not seen you around in a minute
  • thewrongvine thewrongvine:
    lol I live in CA
  • thewrongvine thewrongvine:
    I've got some friends in animation department who have been applying for Blizzard, doing interviews and such. They said the workplace seems nice, though now it'd be all remote work I suppose
  • The Helper The Helper:
    good for them I live close to Austin and am trying to get my kids interested in getting into Games but not having much luck. I would never let them move to Cali.
  • The Helper The Helper:
    unless it was huge money
  • The Helper The Helper:
    and even then with the taxes I really could never let them move there

    Members online

    No members online now.

    Affiliates

    Hive Workshop
    Top