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If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands.
For those not in the know, the name may be a little intimidating. But “Liquid Death” is just water in a can.
Now the brand, which has been independently owned and operated since its creation in 2017, has raised a new round of investment that values it at $1.4 billion.
In a release Monday, Liquid Death said it had hit $263 million in global sales and can be found in 113,000 retail outlets across the U.S. and U.K. It said it had seen “triple-digit” growth for the third-consecutive year, becoming the fastest-growing water and iced tea brand, citing SPINS, a market research group.
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands.
