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In case you missed it, there's been a lot of discourse surrounding electric vehicles and tires lately. Not only do EVs wear through their rubber and roads quicker because of their relatively extreme heft, but the instant power they put down also accelerates the process. Owners are shocked to learn this firsthand because, as J.D. Power reports, their daily drivers chew through tires like they're going out of style. And not only that, but many were supposedly never told this would happen.
This points to a few failings in the car buying process. Since J.D. Power's studies show that EV owners typically anticipate similar tire wear as internal combustion car owners, it shows that adoption has leapfrogged education. This can be true for both buyers and sellers at new car dealerships. For instance, all the automaker buzz about EVs tends to blind customers to the potential downsides, and salespeople may be unaware or unwilling to share what they know about differences with electric car ownership.
Ashley Edgar, senior director of benchmarking and alternative mobility at J.D. Power, says this is a problem that should be addressed by car companies and tire manufacturers alike:
“The widening satisfaction gap between EVs and gas-powered vehicles highlights an opportunity for tire manufacturers and automakers to educate EV owners on the differences in performance. Additionally, because of the inherent conflict of maximizing vehicle range and optimizing tire wear for EVs, tire manufacturers and automakers need to work together to overcome the challenge without completely sacrificing tire performance in other areas, especially as the EV market continues to increase.”
www.thedrive.com
This points to a few failings in the car buying process. Since J.D. Power's studies show that EV owners typically anticipate similar tire wear as internal combustion car owners, it shows that adoption has leapfrogged education. This can be true for both buyers and sellers at new car dealerships. For instance, all the automaker buzz about EVs tends to blind customers to the potential downsides, and salespeople may be unaware or unwilling to share what they know about differences with electric car ownership.
Ashley Edgar, senior director of benchmarking and alternative mobility at J.D. Power, says this is a problem that should be addressed by car companies and tire manufacturers alike:
“The widening satisfaction gap between EVs and gas-powered vehicles highlights an opportunity for tire manufacturers and automakers to educate EV owners on the differences in performance. Additionally, because of the inherent conflict of maximizing vehicle range and optimizing tire wear for EVs, tire manufacturers and automakers need to work together to overcome the challenge without completely sacrificing tire performance in other areas, especially as the EV market continues to increase.”
Nobody Told EV Owners How Quickly They Burn Through Tires
Adoption appears to be leapfrogging education as new owners are frustrated to learn that powerful, heavy EVs chew through rubber fast.
www.thedrive.com
