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Copilot is now the main brand for Microsoft’s AI efforts as the company moves away from Bing and heads to the Super Bowl.
A year ago today, Microsoft unveiled its ambitious plans for an AI-powered Bing search engine. It was the biggest launch in the history of Bing, helped push AI usage even further into the mainstream, and spurred a wave of dreams and panic about what AI could impact next. The launch was even successful enough to rattle Google, which was quickly seen as falling behind on artificial intelligence.
“They will definitely want to come out and show that they can dance,” Microsoft CEO Satya Nadella told The Verge at the time. “And I want people to know that we made them dance.”
The strategy worked. But one year later, Bing seems to have fallen out of the conversation. Google is still at over 91 percent of traditional search market share, according to StatCounter, and ChatGPT has rocketed to 100 million weekly users, all while Bing grew by less than half of a percent in the search market globally.
Microsoft doesn’t necessarily see this as a failure. “We’ve seen [Bing] share grow,” says Yusuf Mehdi, executive vice president and consumer chief marketing officer at Microsoft, in an interview with The Verge. The launch may not have “completely reshaped the search landscape,” Mehdi says, but it’s been enough to matter for Microsoft. “Even a few points of share growth is significant for Microsoft and for customers to bring more competition.”
www.theverge.com
A year ago today, Microsoft unveiled its ambitious plans for an AI-powered Bing search engine. It was the biggest launch in the history of Bing, helped push AI usage even further into the mainstream, and spurred a wave of dreams and panic about what AI could impact next. The launch was even successful enough to rattle Google, which was quickly seen as falling behind on artificial intelligence.
“They will definitely want to come out and show that they can dance,” Microsoft CEO Satya Nadella told The Verge at the time. “And I want people to know that we made them dance.”
The strategy worked. But one year later, Bing seems to have fallen out of the conversation. Google is still at over 91 percent of traditional search market share, according to StatCounter, and ChatGPT has rocketed to 100 million weekly users, all while Bing grew by less than half of a percent in the search market globally.
Microsoft doesn’t necessarily see this as a failure. “We’ve seen [Bing] share grow,” says Yusuf Mehdi, executive vice president and consumer chief marketing officer at Microsoft, in an interview with The Verge. The launch may not have “completely reshaped the search landscape,” Mehdi says, but it’s been enough to matter for Microsoft. “Even a few points of share growth is significant for Microsoft and for customers to bring more competition.”
Microsoft’s next big AI push is here after a year of Bing
Microsoft has an AI Super Bowl commercial ready.
www.theverge.com
