- Reaction score
- 1,681
NT: Northern Territories
It is an unconventional strategy but there are signs it is paying off for the mystery creatives behind the "C U in the NT" logo.
The controversial design surfaced online late last week and it has rippled across social media and generated international coverage.
It is not affiliated with the government body Tourism NT, which, along with other industry groups, has been working to reverse a decline in tourist numbers which have not improved since 2000.
Requests for interviews with the people behind the brazen slogan were met with an automated message apologising that staff were "flat out like a lizard drinking".
Social media users have had a range of reactions to the campaign.
www.abc.net.au
It is an unconventional strategy but there are signs it is paying off for the mystery creatives behind the "C U in the NT" logo.
The controversial design surfaced online late last week and it has rippled across social media and generated international coverage.
It is not affiliated with the government body Tourism NT, which, along with other industry groups, has been working to reverse a decline in tourist numbers which have not improved since 2000.
Requests for interviews with the people behind the brazen slogan were met with an automated message apologising that staff were "flat out like a lizard drinking".
Social media users have had a range of reactions to the campaign.
'C U in the NT' tourism slogan causes social media stir
The group behind a brazen new slogan say they've been inundated with interest and hope to boost visitor numbers in the Territory.
www.abc.net.au
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