why don't you start with telling us why this IS an issue. there isn't much to argue against as of now.
your principles? what principles? and you can't compare a company tracking your phone with a company putting cameras in your house.
It's an invasion of our privacy for the sole purpose of them making money. If there were a more benign purpose behind it then it might be alright, but I don't like them doing it to try to weasel more money out of me.