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Discord's first real foray into ads seems minimally intrusive.
Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users. The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can choose not to engage with them.
Discord first announced Sponsored Quests on March 7, with Peter Sellis, Discord's SVP of product, writing in a blog post that users would start seeing them in the "coming weeks." Sponsored Quests offer PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Discord senior product communications manager Swaleha Carlson confirmed to Ars Technica that Sponsored Quests launch this week.
The goal is for video games to get exposure to more gamers, serving as a form of marketing. On Saturday, The Wall Street Journal (WSJ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We’ll get you in front of players. And those players will get you into their friend groups."
Sellis told WSJ that Discord will target ads depending on users' age, geographic location data, and gameplay. The ads will live on the bottom-left of the screen, but users can opt out of personalized promotions for Quests that are based on activity or data shared with Discord, Swaleha Carlson, senior product communications manager at Discord, told Ars Technica.
arstechnica.com
Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users. The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can choose not to engage with them.
Discord first announced Sponsored Quests on March 7, with Peter Sellis, Discord's SVP of product, writing in a blog post that users would start seeing them in the "coming weeks." Sponsored Quests offer PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Discord senior product communications manager Swaleha Carlson confirmed to Ars Technica that Sponsored Quests launch this week.
The goal is for video games to get exposure to more gamers, serving as a form of marketing. On Saturday, The Wall Street Journal (WSJ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We’ll get you in front of players. And those players will get you into their friend groups."
Sellis told WSJ that Discord will target ads depending on users' age, geographic location data, and gameplay. The ads will live on the bottom-left of the screen, but users can opt out of personalized promotions for Quests that are based on activity or data shared with Discord, Swaleha Carlson, senior product communications manager at Discord, told Ars Technica.
Discord starts down the dangerous road of ads this week
Discord's first real foray into ads seems minimally intrusive.
