- Reaction score
- 1,690
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement. A new advertising format has hit the site today, and it's designed to look exactly like a post from a real user.
Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people. And Reddit hopes you don't treat it like an ad.
The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text. "Just like the megathread," an announcement reads, "free-form ads encourage multiple users to come together, get the information they need, and deep dive into the topic at hand."
Reddit explained that the open-ended nature of these ads will give advertisers more freedom to explore creativity and, hopefully, to start conversations with users.
www.zdnet.com
Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people. And Reddit hopes you don't treat it like an ad.
The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text. "Just like the megathread," an announcement reads, "free-form ads encourage multiple users to come together, get the information they need, and deep dive into the topic at hand."
Reddit explained that the open-ended nature of these ads will give advertisers more freedom to explore creativity and, hopefully, to start conversations with users.
Reddit's new paid ads look exactly like user posts
The next attention-grabbing post you see in your Reddit feed might just be a paid 'free-form ad'.
www.zdnet.com
Last edited by a moderator:
