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Reports of a major zombie game from Will Smith recently took the industry by surprise. This Hollywood icon supposedly starred as one of the lead characters in an online zombie game that had a budget as big as $140 million.
However, Undawn, created in collaboration with Tencent, has become one of 2024’s most notable failures. In what can only be described as a tragedy, Will Smith’s ambitious project is being abandoned.
Why it matters: Mobile gaming is the most profitable segment of the industry, encouraging even Hollywood stars to try their hand at the market.
What’s odd is the fact that the game had a whopping 300 developers. Typically, these types of teams are limited to AAA projects, but Undawn was a mobile game from Tencent.
However, Undawn, created in collaboration with Tencent, has become one of 2024’s most notable failures. In what can only be described as a tragedy, Will Smith’s ambitious project is being abandoned.
Why it matters: Mobile gaming is the most profitable segment of the industry, encouraging even Hollywood stars to try their hand at the market.
What’s odd is the fact that the game had a whopping 300 developers. Typically, these types of teams are limited to AAA projects, but Undawn was a mobile game from Tencent.
Will Smith's $140 Million Game Undawn Bombed So Bad Nobody Knew It Existed
Will Smith worked with Tencent on Undawn, a game that has been such a disappointment that its only known for failing.
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