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Pork donuts may not be palatable to Americans or Europeans, but the parent company of Dunkin' Donuts and the Baskin-Robbins ice cream chains is catering to local tastes in China, where it aims to open another 100 stores in the next two to three years.
Dunkin' Brands Group Inc (DNKN.O) also announced a multi-year marketing agreement on Monday with National Basketball Association star LeBron James, who has a big following of Chinese fans. The company now has about 150 stores in China, the world's second-largest economy.
"Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork -- that's in China," Chief Executive Officer Nigel Travis told Reuters in an interview.
"We also have a range of other savory products that we have been testing and introducing country by country."
More Here:http://www.reuters.com/article/2012/03/05/us-dunkinbrands-idUSTRE8240HX20120305
Dunkin' Brands Group Inc (DNKN.O) also announced a multi-year marketing agreement on Monday with National Basketball Association star LeBron James, who has a big following of Chinese fans. The company now has about 150 stores in China, the world's second-largest economy.
"Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork -- that's in China," Chief Executive Officer Nigel Travis told Reuters in an interview.
"We also have a range of other savory products that we have been testing and introducing country by country."
More Here:http://www.reuters.com/article/2012/03/05/us-dunkinbrands-idUSTRE8240HX20120305